Please note: Agenda subject to change.

Welcome Reception

6:30 pm – 8:00 pm Group Dinner, hosted by Cereals Canada
On Tuesday evening, join the program chair and your fellow participants for a welcome reception and dinner at the host hotel.

Day One

8:45 am – 12:15 pm The Value of Cereals Canada
Cereals Canada represents the cereals grain sector and works with Canada’s domestic and global customers to create a point of differentiation that supports and drives market demand, ensuring that Canadian quality is translated into value. Learn how we work to build valuable relationships with mills, processors, trade commissioners, and government officials worldwide, and provide globally recognized, world-class customer support from our facilities in downtown Winnipeg. Includes a Market Overview.

12:15 pm – 1:00 pm Lunch at Cereals Canada

1:00 pm – 4:30 pm – Canadian Cereals: The Choice of Millers and Maltsters’
For domestic and global customers, quality determines success, and Canadian wheat and barley hold a unique position in the international market due to their functionality and consistency. You’ll learn why global demand for Canadian wheat quality continues to grow and how Cereals Canada provides the data and expertise customers need, and how the CTBTC works to strengthen Canada’s role as a world leader in supplying high-quality barley and malt to the domestic and global markets.

4:30 pm – 5:15 pm Panel Discussion

Day Two

8:30 am – 12:00 pm The Canadian Wheat Advantage
Discover how Canada sets the global standard for wheat quality through innovation and collaboration. It starts with wheat breeding and the Wheat Varietal Registration System, where only the best-performing varieties make it to market, ensuring superior functionality and consistency. Then, we’ll share how quality benchmarks guarantee reliability for millers, maltsters, and customers worldwide. Finally, visit the CGC to learn how Canada’s commitment to transparency and trust protects quality from farm to export.

12:00 pm – 12:45 pm Lunch at Cereals Canada

12:45 pm – 4:15 pm Understanding Global Customer Requirements
Spend the afternoon with the Cereals Canada technical team to learn how customer requirements differ from market to market. Through hands-on demonstrations and presentations in the technical areas, you will learn how customer support and relationship building are critical aspects of Market Development. Includes a presentation on rail transportation of grain – a key step in getting your product to market.

6:30 pm – 8:15 pm Group Dinner, hosted by Cereals Canada

Day Three

8:30 am – 12:40 pm Wheat Breeding in Canada: Shaping Our Future
Your final morning explores how Canadian wheat breeding programs are driving innovation to meet evolving global demands. Experts will discuss the national research priorities guiding varietal development, the role of the Canadian Wheat Research Coalition, and advancements in plant breeding technologies. You will gain insight into how these collaborative efforts enhance crop resilience, improve nutrition, and shape the future of wheat production in Canada.

10:00 pm – 2:30 pm Group Lunch, hosted by Cereals Canada

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